Minnow

Having been a long-time partner of Minnow's in the role of website support and maintenance, we were grateful to have the opportunity to design and build the new iteration of their site from scratch.

The Brand

A family swimwear brand built around the browse

Minnow is a contemporary family swimwear, clothing, and lifestyle brand, with clean lines and a crisp, seaside sensibility. Its catalog runs deep on styles and colorways, and most of that browsing happens on a phone, so how quick and comfortable the catalog feels is the whole experience.

Mobile at the Forefront

With 80% of site visitors arriving via mobile device, we gave it our primary focus both when laying out the website in the design phase, and again when implementing all pages and features in the development phase. The result is an interface that is quick and comfortable to use on any size screen.

Optimizing Performance

A key objective of the rebuild was to implement a frictionless path to checkout. To this aim, we re-engineered the way that products and their colors are handled by the theme, in doing so upgrading from a slow, laggy experience in browsing the catalog to one that provides near-instant results.

Explore more work

A woman in a sweatshirt sits on a yoga mat beside a jar of BodyHealth Perfect Amino and a water bottle